arbū was born from brand creator Violeta Malinova’s passion for healthy, natural, and active lifestyle, and for natural care regimens preserved in local traditions and passed from generation to generation. She believes that natural care, paired with the latest breakthroughs in the science of active ingredients, can transform the world of modern skincare. Violeta’s concept was for a brand that would synthesize tradition and innovation.
A cherished part of a millennia-old beauty tradition, rose oil is now an integral part of arbū’s genes. This powerful antioxidant with unique regenerating qualities softens, re-charges, nourishes, rejuvenates the skin, and makes it radiant. It has been shown that rose oil successfully fights free radicals, stimulates the skin’s own production of collagen, tightens capillaries, and slows down the aging processes.
Luxury Meets Organic became the brand’s motto, and Violeta and her team dedicated themselves to realizing this vision.